s390/qdio: always use dev_name() for device name in QIB

Passing a custom name from the device driver is nice - but in practice
it's only zfcp who has been using this. So we might as well hard-code
a naming scheme in the qdio layer, so that qeth also benefits from it.

Signed-off-by: Julian Wiedmann <jwi@linux.ibm.com>
Reviewed-by: Steffen Maier <maier@linux.ibm.com>
Signed-off-by: Vasily Gorbik <gor@linux.ibm.com>