diff --git a/constraint/emulator/BUILD.bazel b/constraint/emulator/BUILD.bazel
new file mode 100644
index 0000000000000000000000000000000000000000..7dc7c4cb84a8e94063c69ec05361720caa4e5e47
--- /dev/null
+++ b/constraint/emulator/BUILD.bazel
@@ -0,0 +1,7 @@
+constraint_setting(name = "emulator")
+
+constraint_value(
+    name = "qemu",
+    constraint_setting = ":emulator",
+    visibility = ["//visibility:public"],
+)
diff --git a/e2e/qemu/BUILD.bazel b/e2e/qemu/BUILD.bazel
index 69a6e7a2d09da0ce191e655ed0c60afda7385469..d263f87556d15de234195c7d7a6fc9e98a9cff60 100644
--- a/e2e/qemu/BUILD.bazel
+++ b/e2e/qemu/BUILD.bazel
@@ -4,6 +4,7 @@ load("@rules_labgrid//labgrid/run:defs.bzl", "labgrid_run")
 platform(
     name = "platform",
     constraint_values = [
+        "@rules_labgrid//constraint/emulator:qemu",
         "@toolchain_utils//toolchain/constraint/os:linux",
         "@toolchain_utils//toolchain/constraint/cpu:amd64",
     ],
diff --git a/labgrid/toolchain/config/qemu/amd64/BUILD.bazel b/labgrid/toolchain/config/qemu/amd64/BUILD.bazel
index 7b326cd4dd653b8ae3351d710b813c98d85bf5cf..00b1ca8ee82bd87c6c3e3c16e5cf9f1ed5274e7e 100644
--- a/labgrid/toolchain/config/qemu/amd64/BUILD.bazel
+++ b/labgrid/toolchain/config/qemu/amd64/BUILD.bazel
@@ -13,6 +13,7 @@ labgrid_config_toolchain(
         "LG_QEMU_VIRT_IMAGE": "$(location //qemu/seed/image)",
     },
     target_compatible_with = [
+        "//constraint/emulator:qemu",
         "@toolchain_utils//toolchain/constraint/os:linux",
         "@toolchain_utils//toolchain/constraint/cpu:amd64",
     ],